In the general population, it is estimated that over 70 percent of people over the age of 65 will suffer from loneliness. Dementia is also a condition which many people will experience in their lifetime. Most often, this happens in later life, but there are also many people who suffer from a very early age.

This prevalence of common medical conditions ensures that for reasons both of medical, social and economic we need to provide outcomes that are beneficial to the person, the carer and the surrounding group of supporters.

The combination of these two conditions makes any solution expensive but vitally important to the recipient.

In this interview, John discusses with Elliott Webb of BBC Hereford and Worcester Radio a variety of topics associated with dementia care.